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App Marketing
“With over 400,000 apps already available at the App Store and the number of smartphone users expected to quadruple by 2013, we can help ensure you get a piece of this lucrative market”
The App Store is an exciting and new market with limitless possibilities and Apple has truly launched a technological era that will continue for years to come. Because of the abundance of apps available, it is easy for an application to get lost in the mix, no matter how brilliant the idea may be. There are thousands of apps released daily and out of that thousand, only a handful become noticed.
At Approach Mobile, we are here to make sure your application receives the recognition it deserves. Our marketing team will be by your side throughout the entire process utilizing various marketing tactics to ensure your application reaches its target audience and drives the maximum number of downloads. Our unique social media marketing and SEO expertise provides our clients applications with the best chance of obtaining top positions in the App Store and earning a spot on the TOP50. Once your app reaches the peak of its popularity, our team will be there to ensure your application does not fade away from the spotlight as seen often in this revolutionary app marketplace.
We will provide you with suggestions and promotional campaigns along with additional upgrades that will confirm your app maintains its recognition and popularity. We offer a plethora of app marketing options ranging from the basic package to the ultimate package where we can actually guarantee you TOP50 rankings in the app store. Our various packages contain the necessary elements to boost your applications popularity from the ground up. We will begin by providing your application with initial visibility in the App Store following with maximum exposure through press releases, social bookmarking, and YouTube videos. At Approach Mobile, we collaborate with our clients to create an individual marketing plan that will most enhance the reputation and popularity of their application.
Basic |
Standard |
Premium |
Guaranteed Rankings* |
|
|---|---|---|---|---|
| Features | CAPITALIZE ON INITIAL VISIBILITY IN APP STORE | CAPITALIZE ON INITIAL VISIBILITY IN APP STORE AND GET OUTSIDE TRAFFIC | MAXIMUM EXPOSURE, ALL INCLUSIVE | Services listed in Premium plan + increased traffic from ads across network of our apps. |
| Keywords research and implementation |  | | | |
| App description optimization | | | | |
| Engaging profiled independent reviewers resulting in early reviews and ratings on iTunes ** | 10 | 20 | 30 | 30 |
| Launch strategy consulting | | | | |
| Press Release optimization | - | | | |
| Submission of the press release to wire services (additional fees apply for extended 3rd party options) | - | | | |
| Submission of the press release/story to 300+ iPhone App reviews and technology news web sites ** | - | | | |
| Identification of relevant vertical industry media among 80,000 outlets and getting the story to them | - | | | |
| Report upon completion | - | | | |
| Involving independent YouTube app reviewers to publish video reviews ** | - | - | | |
| Monitoring the social sphere buzz and encouraging audiences to spread the word across various social channels | - | - | | |
| Social bookmarking of articles and blog posts | - | - | | |
| 1,000 hits to the iTunes app description page from the network of our apps | - | - | | |
| Translation of the app description page to German, Spanish, Italian, Russian and French | - | - | | |
| Ongoing reporting | - | - | | |
| Contact Us | Contact Us | Contact Us | Contact Us | |
*Guaranteed TOP50 Rankings in any category (for Games – subcategory) in App Store USA. If we don’t deliver – you don’t pay second payment
** Published reviews are not guaranteed as independent reviewers can not be influenced.
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